Marketing Manager


Informa Exhibitions

Job Description

Job Title: Marketing Manager
Division:  Exhibitions
Department: City & Trade
Reports to: Marketing Director
Job Purpose:
  • To ensure exhibition(s) and related products are marketed effectively.
Key Performance Indicators:
  • Timelines and budgets are adhered to in promotional activities
  • Show and individual targets met as set out by Marketing Director & Exhibition Director/Manager
  • Marketing KPI report
Main Tasks and Responsibilities

Marketing
  • Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
  • Set out and monitor entire budget, drop schedule and media plan 
  • Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
  • Analysis of previous marketing campaigns and execute targeted selections on internal database system
  • Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
  • Ensure show websites are fully up to date with latest information
  • Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
  • Strategic database build
  • Manage PR agency in co-ordination with the Exhibition Director/Manager
  • Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
  • Use new media tools such as social platforms to create new marketing channels
  • Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager
  • Update and adhere to agreed marketing budget
  • Provide KPI reports for update meetings with Marketing Director & Exhibition Director/Manager
General
  • Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research
  • Manage and co-coordinate internal departments such as conference production, telesales, database, web 
  • Provide any other reporting information as required by show team
  • Perform any other duties as commensurate with the grade and level of responsibility

Person Specification

Minimum Education Level Required
  • Educated to university degree standard or equivalent
Background Knowledge, Skills and Experience

Essential
  • Events marketing experience
  • Proficient in the use of MS Office including intermediate/advanced Word and Excel
  • Thorough understanding of direct marketing initiatives including mail and email marketing
  • Database development and growth including segmentation / advanced targeting
  • Online marketing experience to include search engine optimization and banner placement
  • Significant exposure to design and print suppliers / agencies
  • High level of copy writing and collateral production knowledge 
  • Deadline and target driven
  • Experience of working in a pressurized environment
  • Excellent verbal and written communication skills
  • Spoken & Written Turkish  
Desirable Skills
  • Proven track record in a B2B & B2C marketing environment
  • Formal business/marketing higher education qualification
  • Spoken & Written Arabic, French 
Behavioral Competencies 
  • Effective communication
  • Customer focus
  • Organisational ability
  • Teamwork
  • Flexible and adaptable
  • Decision making 
  • Attention to detail and accuracy
  • Planning and organizing
  • Teamwork
  • Ability to multi task and meet deadlines
  • Interpersonal skills
  • Time management

If you are interested in this position please send your CV to Mr. Ismail through ismail@istexpo.com


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