Informa Exhibitions
Job Description
Job Title: Marketing Manager
Division: Exhibitions
Department: City & Trade
Reports to: Marketing Director
Job Purpose:
- To ensure exhibition(s) and related products are marketed effectively.
Key Performance Indicators:
- Timelines and budgets are adhered to in promotional activities
- Show and individual targets met as set out by Marketing Director & Exhibition Director/Manager
- Marketing KPI report
Main Tasks and Responsibilities
Marketing
- Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
- Set out and monitor entire budget, drop schedule and media plan
- Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
- Analysis of previous marketing campaigns and execute targeted selections on internal database system
- Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
- Ensure show websites are fully up to date with latest information
- Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
- Strategic database build
- Manage PR agency in co-ordination with the Exhibition Director/Manager
- Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
- Use new media tools such as social platforms to create new marketing channels
- Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager
- Update and adhere to agreed marketing budget
- Provide KPI reports for update meetings with Marketing Director & Exhibition Director/Manager
General
- Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research
- Manage and co-coordinate internal departments such as conference production, telesales, database, web
- Provide any other reporting information as required by show team
- Perform any other duties as commensurate with the grade and level of responsibility
Person Specification
Minimum Education Level Required
- Educated to university degree standard or equivalent
Background Knowledge, Skills and Experience
Essential
- Events marketing experience
- Proficient in the use of MS Office including intermediate/advanced Word and Excel
- Thorough understanding of direct marketing initiatives including mail and email marketing
- Database development and growth including segmentation / advanced targeting
- Online marketing experience to include search engine optimization and banner placement
- Significant exposure to design and print suppliers / agencies
- High level of copy writing and collateral production knowledge
- Deadline and target driven
- Experience of working in a pressurized environment
- Excellent verbal and written communication skills
- Spoken & Written Turkish
Desirable Skills
- Proven track record in a B2B & B2C marketing environment
- Formal business/marketing higher education qualification
- Spoken & Written Arabic, French
Behavioral Competencies
- Effective communication
- Customer focus
- Organisational ability
- Teamwork
- Flexible and adaptable
- Decision making
- Attention to detail and accuracy
- Planning and organizing
- Teamwork
- Ability to multi task and meet deadlines
- Interpersonal skills
- Time management
If you are interested in this position please send your CV to Mr. Ismail through ismail@istexpo.com
|
|