Job Title: Marketing Manager

Division:  Exhibitions

Department: City & Trade

Reports to: Marketing Director

Job Purpose:

• To ensure exhibition(s) and related products are marketed effectively.

Key Performance Indicators:

• Timelines and budgets are adhered to in promotional activities
• Show and individual targets met as set out by Marketing Director & Exhibition Director/Manager
• Marketing KPI report

Main Tasks and Responsibilities

Marketing

• Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
• Set out and monitor entire budget, drop schedule and media plan 
• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
• Analysis of previous marketing campaigns and execute targeted selections on internal database system
• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
• Ensure show websites are fully up to date with latest information
• Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
• Strategic database build
• Manage PR agency in co-ordination with the Exhibition Director/Manager
• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
• Use new media tools such as social platforms to create new marketing channels
• Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager
• Update and adhere to agreed marketing budget
• Provide KPI reports for update meetings with Marketing Director & Exhibition Director/Manager

General

• Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research
• Manage and co-coordinate internal departments such as conference production, telesales, database, web 
• Provide any other reporting information as required by show team
• Perform any other duties as commensurate with the grade and level of responsibility

Minimum Education Level Required

• Educated to university degree standard or equivalent

Background Knowledge, Skills and Experience

Essential

• Events marketing experience
• Proficient in the use of MS Office including intermediate/advanced Word and Excel
• Thorough understanding of direct marketing initiatives including mail and email marketing
• Database development and growth including segmentation / advanced targeting
• Online marketing experience to include search engine optimization and banner placement
• Significant exposure to design and print suppliers / agencies
• High level of copy writing and collateral production knowledge 
• Deadline and target driven
• Experience of working in a pressurized environment
• Excellent verbal and written communication skills
• Spoken & Written Turkish  

Desirable Skills

• Proven track record in a B2B & B2C marketing environment
• Formal business/marketing higher education qualification
• Spoken & Written Arabic, French 

Behavioral Competencies 

• Effective communication
• Customer focus
• Organisational ability
• Teamwork
• Flexible and adaptable
• Decision making 
• Attention to detail and accuracy
• Planning and organizing
• Teamwork
• Ability to multi task and meet deadlines
• Interpersonal skills
• Time management