Marketing Manager
Informa Exhibitions
Job Description
Job Title: Marketing Manager
Division: Exhibitions
Department: City & Trade
Reports to: Marketing Director
Job Purpose:
To ensure exhibition(s) and related products are marketed effectively.
Key Performance Indicators:
Timelines and budgets are adhered to in promotional activities
Show and individual targets met as set out by Marketing Director & Exhibition Director/Manager
Marketing KPI report
Main Tasks and Responsibilities
Marketing
Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
Set out and monitor entire budget, drop schedule and media plan
Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
Analysis of previous marketing campaigns and execute targeted selections on internal database system
Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
Ensure show websites are fully up to date with latest information
Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
Strategic database build
Manage PR agency in co-ordination with the Exhibition Director/Manager
Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
Use new media tools such as social platforms to create new marketing channels
Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager
Update and adhere to agreed marketing budget
Provide KPI reports for update meetings with Marketing Director & Exhibition Director/Manager
General
Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research
Manage and co-coordinate internal departments such as conference production, telesales, database, web
Provide any other reporting information as required by show team
Perform any other duties as commensurate with the grade and level of responsibility
Person Specification
Minimum Education Level Required
Educated to university degree standard or equivalent
Background Knowledge, Skills and Experience
Essential
Events marketing experience
Proficient in the use of MS Office including intermediate/advanced Word and Excel
Thorough understanding of direct marketing initiatives including mail and email marketing
Database development and growth including segmentation / advanced targeting
Online marketing experience to include search engine optimization and banner placement
Significant exposure to design and print suppliers / agencies
High level of copy writing and collateral production knowledge
Deadline and target driven
Experience of working in a pressurized environment
Excellent verbal and written communication skills
Spoken & Written Turkish
Desirable Skills
Proven track record in a B2B & B2C marketing environment
Formal business/marketing higher education qualification
Spoken & Written Arabic, French
Behavioral Competencies
Effective communication
Customer focus
Organisational ability
Teamwork
Flexible and adaptable
Decision making
Attention to detail and accuracy
Planning and organizing
Teamwork
Ability to multi task and meet deadlines
Interpersonal skills
Time management
If you are interested in this position please send your CV to Mr. Ismail through ismail@istexpo.com