Marketing Manager

Informa Exhibitions

Job Description

Job Title: Marketing Manager

Division:  Exhibitions

Department: City & Trade

Reports to: Marketing Director

Job Purpose:

• To ensure exhibition(s) and related products are marketed effectively.

Key Performance Indicators:

• Timelines and budgets are adhered to in promotional activities

• Show and individual targets met as set out by Marketing Director & Exhibition Director/Manager

• Marketing KPI report

Main Tasks and Responsibilities

Marketing

• Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign

• Set out and monitor entire budget, drop schedule and media plan 

• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.

• Analysis of previous marketing campaigns and execute targeted selections on internal database system

• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure

• Ensure show websites are fully up to date with latest information

• Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget

• Strategic database build

• Manage PR agency in co-ordination with the Exhibition Director/Manager

• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc

• Use new media tools such as social platforms to create new marketing channels

• Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager

• Update and adhere to agreed marketing budget

• Provide KPI reports for update meetings with Marketing Director & Exhibition Director/Manager

General

• Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research

• Manage and co-coordinate internal departments such as conference production, telesales, database, web 

• Provide any other reporting information as required by show team

• Perform any other duties as commensurate with the grade and level of responsibility

Person Specification

Minimum Education Level Required

• Educated to university degree standard or equivalent

Background Knowledge, Skills and Experience

Essential

• Events marketing experience

• Proficient in the use of MS Office including intermediate/advanced Word and Excel

• Thorough understanding of direct marketing initiatives including mail and email marketing

• Database development and growth including segmentation / advanced targeting

• Online marketing experience to include search engine optimization and banner placement

• Significant exposure to design and print suppliers / agencies

• High level of copy writing and collateral production knowledge 

• Deadline and target driven

• Experience of working in a pressurized environment

• Excellent verbal and written communication skills

• Spoken & Written Turkish  

Desirable Skills

• Proven track record in a B2B & B2C marketing environment

• Formal business/marketing higher education qualification

• Spoken & Written Arabic, French 

Behavioral Competencies 

• Effective communication

• Customer focus

• Organisational ability

• Teamwork

• Flexible and adaptable

• Decision making 

• Attention to detail and accuracy

• Planning and organizing

• Teamwork

• Ability to multi task and meet deadlines

• Interpersonal skills

• Time management

If you are interested in this position please send your CV to Mr. Ismail through ismail@istexpo.com